Magento is a recent Open Source e-Commerce solution that offers extraordinary and unprecendended flexibility. Magento is built around the core idea that each and every e-commerce project is actually unique. The modular architecture of Magento places the control of  e-commerce operations in the hands of business people by adjusting to any type of business process and organizational model.

• Ordering procedures are concentrated on one single page
• This permits the viewing of all information about a particular transaction and allows the client to modify information without interrupting the purchasing procedures. Consequently, the risk of abandoned shopping baskets is lowered and the chances of closing the purchase cycle is increased.
• • Magento offers a functionality that permits shipping the items of a single shopping basket to multiple locations. Shoppers, for example, can do all theirr Christmas shopping in one shot since the items can be simultaneously shipped to varied addresses.
• Advanced marketing tools
  
  • Magento offers a catalog management functionality that permits individuated price promotions accross the whole range of products and for varying time periods.jusqu'aux coupons de réduction très ciblés.
• Functionalities to optimize search engine recognition
• Magento is 100% optimized for customizing search engine strategies based on natural referral, meta-tag definition, standard product descriptions and even personal commentary. All this serves to build specific product content that draws the attention of search engines.