Core idea
This is where strategy and identity come together to create the underlying look, feel and structure of your site. Think of it as a satellite view of your future website.
Action streams
- Synchronize brand identity to strategic business objectives
- Develop signature design concept and site architecture
- Crossmedia anaysis
- Cultural sensitivity scan
Importance to your project
- People have to 'get the core idea' in the first few moments of viewing a site. This underlying cognitive template is what ergonomics assembles. Everything else is built upon it.
Consider this
- Appeal to the users intelligence, imagination and instincts
Our expertise
- Cross-cultural cognitive culture
- Well managed team skill sets
- Emphasis on realistic deliverables
